Introduction

Are you getting traffic but your visitors are not converting? You can use one of the multiple tracking tools available online for total website optimization and usability analysis. Using these tools can enable you to understand visitor behaviors, diagnose trouble areas in your conversion funnel, causes of cart abandonment & then evaluate your website optimizations to measure successes.

Some of these tools are: Matomo, Lucky Orange and Hotjar

Steps

To integrate one of these services in your store and start monitoring your store visitors’ behavior, please follow below steps:

  • Sign-up to one of the preferred tracking tools (i.e. Hotjar)
  • Follow the steps to get your Javascript tracking code

hotjar

  • Copy the Javascript code and then go to your store’s admin panel
  • Click on System > Advanced > Settings
  • Go to Design under General section
  • Click on HTML Head section and paste the code in Miscellaneous Scripts
  • Click on Save Config

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  • Go back to your tracking tool account (i.e. Hotjar) and verify the installation on your website

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Outcome

At the end of this article, you could install a tracking tool service to help you fully optimize your online store using Recordings, Heatmaps and Real-Time analytics