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3.11 Virtual Products


Although virtual products are not physical in nature, they do represent something that can be sold, such as a membership, service, warranty, or subscription. Virtual products can be sold individually, or included as part of the following product types:

  • Grouped Product
  • Bundle Product

In order to add a Virtual product to your store, kindly follow the below steps:

  • From your admin panel go to “Catalog” > “Products” > “Manage Products”.
  • Click on “Add Product” button.
  • From “Product Type” drop down list select “Virtual Product”, and keep the “Attribute set” to “Default”.
  • Then click on “Continue” button.

OB 3.11.1


You will be redirected to the “New Product” creation page to fill in the following tabs:


  • “Name”: The product name which will appear on the front-end of your store.
  • “Description”: Text that includes the specifications of the product which will appear on the product page.
  • “Short Description”: The description that appears at the top of the product page.
  • “SKU”: is the (Stock Keeping Unit): this number is a unique identifier for this product, across all stores and website. For Example, 1001-IC PS. Starting SKUs with (0) for example (0111a) will cause issues, so it’s highly recommended not to start the SKUs numbers with 0.
  • “Set Product as New from Date” and “Set Product as New to Date”: are used to set the product as a new product with a label for a specific period of time. and the product will be displayed on the New products slider on the homepage of your store.
  • “Status”: Set it to “Enabled”.
  • “Visibility”: Choose how you want the product to be displayed, in the catalog pages and/or search results. It is recommended to set it to “Catalog,Search”.
  • “In stock?”: Set to “In Stock”.
  • “Rating”: Select the rate that you want to display for the product.
  • “Featured product”: if set to Yes the product will be displayed on the Featured products slider on the homepage of your store.
  • “Aramex Supplier”: Is a function used to connect your store’s suppliers to aramex-registered suppliers.

OB 3.11.2



Enter the price, special price for this product (if it’s on sale). Kindly check the below fields:

  • “Price”: Where product price can be entered.
  • “Group Price”: Is where you can add a special price for a specific customer group.
  • “Special Price”: is where you can enter a special/discounted price for the product.
  • “Special price from/to Date”: is where a period of time is specified for the special/discounted price, and the product will be displayed on the On Sale products slider on the homepage of your store.
  • “Tier Price”: Tier pricing allows you to offer a quantity discount from the catalog list and product details pages. The discount can be applied to a specific store view or customer group.
  • “Tax Class”: Set it to “None”.

OB 3.11.3


Meta Information

Meta information can help you with SEO- search engine optimization-.Here you can add all of the following information for this product: Page Title, meta keywords and meta description. Meta keywords and description will be shown in the tags of the product’s html source. Page title, which is the title of the product page that appears on the browser tab:

  • “Meta Title”where Meta title for the store is specified.
  • “Meta Keywords”Are a group of keywords used for optimizing SEO which describe the type of products your store is selling.
  • “Meta Description”: where description of the store is entered to help optimize your store’s SEO.

OB 3.11.4



The Images tab is used to upload and manage individual images for the current product. You can upload multiple images for each product. In order to add a new image, kindly follow the below steps:

  • Click on “Browse Files” button to pick an image from your computer, then click on “Upload Files” to upload the image you picked, on your store.
  • Make sure to select the: “Base Image”, “Small Image” and “Thumbnail” radio buttons to the uploaded image. This allows the image to be uploaded in different sizes on the store based on its location.
  • *Images types:
  • “Base image”: It is the main image on the product details page.
  • “Small Image”: it is used for the product images in listings on category and search results pages.
  • “Thumbnail”: Thumbnail images appear in the thumbnail gallery, shopping cart, and in some blocks such as Related Items

OB 3.11.5



  • “Qty”: The quantity you have in stock at the moment.
  • “Stock Availability”: Set it to “In Stock”. If you set it to “Out of Stock”, your customers will not be able to add the item to the cart.

OB 3.11.6



Check the box next to “Main Website”.

OB 3.11.7



Select which category or subcategory, you want the product to be displayed in, by checking the box next to the category name (you can select more than one category and subcategory).

OB 3.11.8


Related Products

Those products will show up on the same product information page that the customer is looking at, but on the right side. Customers can purchase those products in addition to the item they are viewing. For example, when a customer is viewing a laptop that he/she wants to purchase, he/she can see additional products that he/she may be interested in, such as a computer’s mouse or extra CD-rom.


Products which have the same nature,  but have few differences between them. Customers can choose from them instead of the product that they are viewing. The differences can be in the quality or the popularity…etc. They are all shown on the same page.


Products that get displayed after a product has been added to the shopping cart. In this design package, three products are randomly picked from the products that are marked as cross-sells of all the products in the shopping cart.

Custom Options

Are an easy way to offer a selection of product variations that do not rely

on attributes. The limitations are that you cannot track inventory based on any variation, and that a product with custom options cannot be used with a configurable, grouped, or bundle product. Custom options are a good solution if your inventory needs are simple.

In order to add a new custom option, kindly follow the below steps:

  • Click on “Add New Option” button.
  • “Title”: Enter a title that will be used as a label for this option.
  • “Input Type”: Select the Input Type for this field, such as text or dropdown list.
  • “Is Required”: set it to “Yes”.


Once you finish filling all the mentioned tabs above click on “Save” button.


At the end of this article you should be able to create a Virtual product.

Things to remember

  • Virtual products can be used for anything that is not physical in nature, such as services, subscriptions, and warranties.
  • Virtual products are much like simple products, but without the Weight and Allow Gift Message fields.
  • Shipping Options appear during checkout only if there is also a physical product in the cart

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