3.3 Facilitate Customers’ Navigation

3.3 Facilitate Customers’ Navigation

Introduction

Your store contains two main functions that enable your visitors to navigate through your online catalog. You can enhance the navigation experience on your store by adding specific options on your catalog page that will ease up the process for your visitors to find what they are looking for.

1- Menu Bar

The store’s menu bar is the first level of visitors’ navigation experience throughout your store and it is always recommended to have a clear category tree that explains the type of products included in your catalog. For example, if you are offering t-shirts within multiple types of products for both genders; Women and Men, it’s recommended to make two-level category when building your category tree similar to the below options:

A- Include both genders in one Level and under one Main Category:

menu_bar1

Example:

category_example_1_2level

B- Separate each gender in a separate main category, and list T-Shirts under a level-two category (under Apparel for example):

 

menu_bar2

 

Example:

category_example_2_2level

Please follow this Article to read more about managing categories and your store’s Menu Bar

2- Layered Navigation

Your store’s layered navigation helps your store visitors find the most suitable products with their desired options through your products assigned attributes (i.e. Size, Color, Price, Season…etc)

First of all, to make sure that your Main/Subcategory is displayed as Anchor in order to show the products’ assigned attributes in the catalog page

The next step is to make sure that the desired attribute (according to the listed category) has the option Use In Layered Navigation enabled in the attribute configurations.

layered_navigation1

To use the specific attribute in Layered Navigation, the Catalog Input Type must be whether Dropdown, Multiple Select or Price

You can benefit from the below sample product-attributes by category:

ApparelAccessoriesWatchesShoesSmartphonesElectronics
ColorColorColorColorColorVoltage
SizeMaterialMaterialMaterialStoragePower
Price
MovementOccasionRAMWarranty


Type
Warranty

You can follow this Article to understand more about products’ attributes creation and configurations.

Outcome

By the end of this article, you should know the difference between the two types of navigation available for your customers and how to utilize these features for better user experience.


    • Related Articles

    • 3.9 Notify your Customers When a Product is Back in Stock

      Introduction The in-stock alert creates a link called “Sign up to get notified when this product is back in stock” for every product that is out of stock. Customers can click the link to subscribe to the alert. When the product is back in stock, ...

    • 4.3 Adding Brands To The Brand Slider

      Introduction If you don’t have brands, then you won’t need to read this article. However if you wish to display brands and link them with their products, then you are on the right article.  Steps:  Step 1: Adding Brand Attribute: First we need to add ...

    • 3.4 Understanding Attributes

      Introduction In order to understand adding and managing attributes on your store, kindly check the video below:  In order to know how to manage attributes on your store, you have to go through two main steps: Adding new attributes. Managing attribute ...

    • 3.5 Gift Card & Gift Registry

      Introduction  A gift registry, is a service you can provide it in the store that assists your customers in the communication of gift preferences to their family and friends. The customer selects items from store stock,l makes them available to the ...

    • Promotions and Coupons

      Introduction One of the greatest ways to gain your customers’ loyalty and attract new visitors is by offering them “Promo Codes” this magic word that all the online shoppers are seeking to have it, now you can apply it on the store and offer your ...