5.4 Social Media Marketing (SMM)

5.4 Social Media Marketing (SMM)

Introduction

Social Media Marketing is a form of marketing for online stores, brands, companies to drive engagement by potential customers and brand awareness through hundreds of different social media websites and applications like Facebook, Instagram, Twitter, Snapchat…etc


Why is SMM an important marketing tool?

People use social media websites and applications on a daily basis for many reasons; see their family members updates, wishing their friends a happy birthday, share their daily stories or even discuss trending daily topics, therefore social media is the perfect place for your brand to be highlighted among users who could be interested in your product.

The number of Social Media users in the Middle East has been increasing throughout the years. According to Arab Social Media Report in 2017, Facebook is by far the most popular platform in the Arab region with around 156 million users in early 2017, where the largest share of Facebook users in the region are from Egypt with 23% of all Arab Facebook users. Qatar, however, has the most active Facebook users in the region followed by UAE and Tunisia.

Source

Arab Social Media Report 2017 by Mohammed Bin Rashid School of Government

In this Growth Program stage, we will be highlighting five of the most important Social Media Platforms in the region, how to create a business account and how to start your first campaign through:


Outcome

By the end of this article, you should be able to understand what SMM is, why it is important, and what are the most used social media platforms in the Middle East.


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