Introduction
Meta-descriptions play a big role in search results. In case you’re unfamiliar with the term, a meta description is the snippet of the information below the link of a search result. Its purpose is to describe the contents of the page to the searcher. The end goal is to convince and persuade the searcher to click through to your website. Any words that match the search term are bolded in the description.
In the below image, you can see the meta description that’s showing in the search engine when you search for a specific website.
Steps
Your store’s meta description describes your store as a whole in the search engine results, as the meta title is your store’s pages title for non-content pages that do not have a custom title. In order to change both Meta Title and Meta Description, follow the below steps:
Let’s assume that you are selling watches, you must add a meta description that will help the searcher to find the watches in your store in the search result, by default the system will take the name of the product and the description as meta title and meta description, however, if you want to add special metadata for a specific product, you need to follow the below steps
Please pay attention: Do not duplicate any content for the meta description of products or pages, as this will affect the search engine optimization of the store.
Outcome
After reading this article, you should be able to update the meta description for your store’s description, products, and pages.