Introduction
Perhaps the most important step to think of for now is traffic! That’s right, you’re expecting new visitors to your website on daily basis. There are many methods to do so, whether paid or organic, however before that, you should be ready to receive and analyze that traffic. The most common questions to ask yourself are, who are these visitors? Where are they coming from? What are they doing on my store? How long are they staying there? The questions might be never ending, but let’s start with understanding the basics. Of course, once you are able to see your customers’ behavior on the store, it would be easier to know how to bring back those potential clients and eventually get them to place an order.
Steps
What Is Google Analytics?
Google Analytics is a free web analytic service offered by Google that tracks and reports your website traffic and performance. Google launched the service in November 2005.
It shows you:
Knowing your audience and what they want is an important success factor for any website. It will help you analyze your customer’s behavior, hence help you in optimizing your website and its user experience, exactly where it is needed. This in return will definitely result into more conversions, after understanding your customer’s interactions with your online store!
There is plenty of stats software and plugins, but we believe that Google Analytics is a must-have for every website. Google Analytics is now the most widely used web analytics service on the Internet.
Please refer to our Analytics articles in order to read and understand those numbers!
How to create your Google Analytics account?
If you do not have one, you should create a Google Analytics account as soon as you launch your website. Visit google.com/analytics, click the “Sign in to Google Analytics” button (top right), and follow the on-screen instructions!
How to setup Google Analytics on your store?
In order to know how to link Google Analytics to your store, kindly follow the below steps: