5.4.2 Instagram

5.4.2 Instagram

Introduction

Instagram is one of the most popular, fastest growing social media platforms and one that your business should be using.Sharing photos and videos is what Instagram is all about.

Instagram Common Terms:

  • Bio

Your Instagram bio is one of the first things customers and Instagram users see. Here are some suggestions to consider while you are writing your Instagram bio.

  1. Name of the business.
  2. Tell them what you do.
  3. Hashtags.
  4. Store link.
  5. Phone number.screenshot-www.instagram.com 2018.05.24 09-31-27

  • Hashtag

    The “#” symbol placed in front of a keyword. Hashtags should be keywords or phrases relevant to the description of the Instagram post. Hashtags are searchable tags on Instagram.

    • Tools
  1. Hashtagify.me: search for hashtag popularity, trends and correlations.
  2. Instagram autocomplete: show you the most posted to hashtags first.  Most marketers assume that those hashtags are the ones that will get the most engagement for their posts, but that’s often not the case. You can also check out Top Hashtags here.

Screen Shot 2018-05-24 at 9.49.53 AM

  • Tag

    To add a @ symbol in front of another Instagram users username.  Should look like this @shopgo.

  • Post

    Any video or image content uploaded to an Instagram profile.

  • Followers

    Instagram users that follow another user.

  • Following

    The people that an Instagram user follows.

 

Advertise on Instagram

You can create ads for Instagram by

  1. Promoting a post from within the app or
  2. By using ad creation in Facebook Ads Manager or the ads API.

Outcome

By end of this article, you should get familiar with Instagram language and know the steps of running ads on Instagram.


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