3.2 Related, Up-Selling and Cross-Selling Products
Introduction
In your store, you need to build a relationship between your products to enhance the customer experience while he/she navigating your store.
You can offer him/her other products and options to look at, while he/she searching for a specific product.
This approach called relations, and we have three main relations between the products:
- Related products
- Up-Selling
- Cross-Selling
1- Related Products:
Related products are meant to be purchased in addition to the item the customer is viewing.
To set up related products, please follow the below points:
- From the admin panel go to Catalog > Manage Products
- Click on the product that you want to add related products to
- Click on Related Products from Product Information left side menu
- Click the Reset Filter button in the upper-right to list all the available products.
- In the list, select the checkbox in the first column of any product you want to feature as a related product
- When Complete, click on Save button
Related products will be displayed on the product’s page as shown below:
2- Up-Selling
Up-sell products are items that your customer might prefer instead of the product currently viewed. An item offered as an up-sell might be of a higher quality or more popular. Up-sell products appear on the product page.
To set up up-sell products, please follow the below points:
- From the admin panel go to Catalog > Manage Products
- Click on the product that you want to add related products to
- Click on Up-sells from Product Information left side menu
- Click the Reset Filter button in the upper-right to list all the available products.
- In the list, select the checkbox in the first column of any product you want to feature as an up-sells product
- When Complete, click on Save button
The Up-selling products will be displayed under We Also Recommend tab as shown below:
3- Cross-Seling
Cross-sell products appear on the shopping cart page, just before the customer begins checkout.
To set up Cross-sell products, please follow the below points:
- From the admin panel go to Catalog > Manage Products
- Click on the product that you want to add related products to
- Click on Cross-sells from Product Information left side menu
- Click the Reset Filter button in the upper-right to list all the available products.
- In the list, select the checkbox in the first column of any product you want to feature as a Cross-sells product
- When Complete, click on Save button
The Cross-selling products will be displayed on the shopping cart page as shown below:
Outcome
By the end of this article, you should know how to add Related products, up-sells and cross-sells.
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