Introduction

Email Marketing is to send commercial emails to a group of customers and potential customers to get their attention to your store, promotions, and new products. It is important because it builds loyalty and trust with your customers and newsletter subscribers, it can be a way to communicate with your customers at a convenient time for them and an inexpensive cost for you.

In this article, we will talk about email marketing and what tools are used for email marketing such as MailChimp and how to link it to your store.

1. From the backend go to Settings
   
2. Under Email Marketing click Edit
   
3. In API Key under Mailchimp add your account's API Key
   
4. Click Update

1. In the page-top click on your account name 
   
2. A small menu will open click on Profile
   
3. Click on Extras then API keys
   
4. 
   
5. Under Your API keys click on Create a Key
   
6. Now you can copy and paste the key
   

Email Marketing Best Practices:

• Personalize Your Email Campaigns
  

If you are offering your products and/or your services to multiple countries, it is recommended to segment your newsletter subscribers by country and make the right adjustments on the email campaign for each targeted country. For example, if you are listing the products’ prices in the email campaign in the currency of the targeted country.

• Creating Call to Action
  

Create a short-meaningful call-to-action button when designing your email campaign, as buttons are visually appealing to draw the attention of your newsletter subscriber, especially who are reading your email through their smartphones.